Roman Lukš

Roman Lukš

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  • Digisemestr #13 (2019-05-18) – Startup Marketing, Product Development & Innovation, Service Design

    August 28, 2019

    Welcome to the final lesson of Digisemestr. It has been a pleasure. This one is about B2B marketing, growth hacking…

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  • Digisemestr #12 (2019-05-11) – CRO, AB Testing, UX & Email Tweaking

    July 19, 2019

    This is lesson number 12 of Czech digital marketing course Digisemestr. Sit back and enjoy 🙂

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  • Digisemestr #11 (2019-05-04) – Digital Strategy

    June 16, 2019

    I’ve been getting slower and slower with writing and publishing my Digisemestr articles. At one point, I was finalizing my article during a Saturday morning car ride on bumby D1 highway from Brno to Prague. I was determined to publish notes from the lessons each week. I failed. The last (13th) Digisemestr lesson took place…

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  • Digisemestr #10 (2019-04-27) – Customer care + Jindrich Faborsky

    May 21, 2019

    I’m studying digital marketing and attending Digisemestr on Saturdays in Prague. Why? Let me know if there are any mistakes, thanks! This lesson is focused on customer care and loyalty programs. And Jindrich Faborsky, the father of Digisemestr, the man behind Marketing Festival and Reshoper, talks about his experience as conferences organizer.

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  • Digisemestr #9 (2019-04-20) – Content marketing & Copywriting

    May 6, 2019

    Digisemestr: The easter edition is here. Our lecture room felt a bit deserted this time. Nevertheless, some nerds still came to hear about digital marketing. And took some notes. And then blog about it. And now they might make some mistakes. Please, let me know if there are any, thanks! This lesson is mostly about…

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