Digisemestr #7 (2019-04-06) – Web Analytics & Data in Digital Marketing
Hola! Hello! Guten Tag! This is my 7th post about Digisemestr and there are six more to go. See my first post to find out what it is all about. Please, let me know if there are any mistakes. Don’t let me broadcast nonsense!
This lesson is focused on Google Analytics and attribution modeling.
Digisemestr #6 (2019-03-30) – Marketing Tools
What is Digisemestr and why do I keep posting about it? What’s the big deal?! See my introductory post. If you find any typos or errors, please contact me, thanks!
Lecture number 6 was focused on various tools for email marketing, SEO, PPC, product price comparison sites, keyword analysis, domain analysis, link building & broken links check, mentions monitoring, user monitoring and competition analysis. We talked about MailChimp, XeMeL, BiddingManager, Smartlook, Marketing Miner and Ahrefs.
Digisemestr #5 (2019-03-23) – Social Networks & Influencers + Mark Ritson
These are my notes from the 5th Saturday of Digisemestr, Thirteen-Saturdays-long study program of Digital marketing. Why Digisemestr? if you find any mistakes, please let me know, thanks!
This lesson was all about social networks, community building and influencers. And guess who stopped by to talk about brand strategy? Mark Ritson! He’s master Yoda of marketing. What an honor! Even though there was a lot of swearing.