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Digisemestr #7 (2019-04-06) – Web Analytics & Data in Digital Marketing

Hola! Hello! Guten Tag! This is my 7th post about Digisemestr and there are six more to go. See my first post to find out what it is all about. Please, let me know if there are any mistakes. Don’t let me broadcast nonsense!

This lesson is focused on Google Analytics and attribution modeling.

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Digisemestr #6 (2019-03-30) – Marketing Tools

What is Digisemestr and why do I keep posting about it? What’s the big deal?! See my introductory post. If you find any typos or errors, please contact me, thanks!

Lecture number 6 was focused on various tools for email marketing, SEO, PPC, product price comparison sites, keyword analysis, domain analysis, link building & broken links check, mentions monitoring, user monitoring and competition analysis. We talked about MailChimp, XeMeL, BiddingManager, Smartlook, Marketing Miner and Ahrefs.

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Digisemestr #5 (2019-03-23) – Social Networks & Influencers + Mark Ritson

These are my notes from the 5th Saturday of Digisemestr, Thirteen-Saturdays-long study program of Digital marketing. Why Digisemestr? if you find any mistakes, please let me know, thanks!

This lesson was all about social networks, community building and influencers. And guess who stopped by to talk about brand strategy? Mark Ritson! He’s master Yoda of marketing. What an honor! Even though there was a lot of swearing.

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Digisemestr #4 (2019-03-16) – Display Ads

What’s Digisemestr? Why do I blog about it? You can find out here. As always, please if you find any mistakes or errors, please let me know (comment, send email, message on LinkedIn, etc).

The fourth Saturday was mostly about display ads. There were a bunch of speakers this time.

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Digisemestr #3 (2019-03-09) – PPC

I’m studying Digisemestr and blogging every week to help me memorize it all. What’s Digisemestr? It’s a prestigious semester study of digital marketing happening every Saturday. And what are learning there? To name a few: SEO, Link building, PPC, RTB, Retargeting, Social media, Marketing tools, Analytics, Branding, Copywriting, Content marketing, NPS, Loyalty programs, Marketing strategy, CRO, A/B testing, UX, Emailing, Growth hacking.

One last thing before we begin, if you notice any mistakeZ, please get in t0uch with me (comment here, send me an email, message me on LinkedIn, etc) so I can fix ‘em. Don’t let me spread nonsense! Thanks!

This time we were talking about PPCs and our teachers were Karel and Petra. Mainly, we discussed Google Ads (previously AdWords) and sometimes we mentioned similar Czech platform Sklik.cz. There are others though.

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