Digisemestr #5 (2019-03-23) – Social Networks & Influencers + Mark Ritson

These are my notes from the 5th Saturday of Digisemestr, Thirteen-Saturdays-long study program of Digital marketing. Why Digisemestr? if you find any mistakes, please let me know, thanks!

This lesson was all about social networks, community building and influencers. And guess who stopped by to talk about brand strategy? Mark Ritson! He’s master Yoda of marketing. What an honor! Even though there was a lot of swearing.

Continue reading “Digisemestr #5 (2019-03-23) – Social Networks & Influencers + Mark Ritson”

Digisemestr #4 (2019-03-16) – Display Ads

What’s Digisemestr? Why do I blog about it? You can find out here. As always, please if you find any mistakes or errors, please let me know (comment, send email, message on LinkedIn, etc).

The fourth Saturday was mostly about display ads. There were a bunch of speakers this time.

Continue reading “Digisemestr #4 (2019-03-16) – Display Ads”

Digisemestr #3 (2019-03-09) – PPC

I’m studying Digisemestr and blogging every week to help me memorize it all. What’s Digisemestr? It’s a prestigious semester study of digital marketing happening every Saturday. And what are learning there? To name a few: SEO, Link building, PPC, RTB, Retargeting, Social media, Marketing tools, Analytics, Branding, Copywriting, Content marketing, NPS, Loyalty programs, Marketing strategy, CRO, A/B testing, UX, Emailing, Growth hacking.

One last thing before we begin, if you notice any mistakeZ, please get in t0uch with me (comment here, send me an email, message me on LinkedIn, etc) so I can fix ‘em. Don’t let me spread nonsense! Thanks!

This time we were talking about PPCs and our teachers were Karel and Petra. Mainly, we discussed Google Ads (previously AdWords) and sometimes we mentioned similar Czech platform Sklik.cz. There are others though.

Continue reading “Digisemestr #3 (2019-03-09) – PPC”

Digisemestr #2 (2019-03-02) – SEO & Link Building

Digisemestr is prestigious semester study of digital marketing. What are we learning about? SEO, Link building, PPC, RTB, Retargeting, Social media, Marketing tools, Analytics, Branding, Copywriting, Content marketing, NPS, Loyalty programs, Marketing strategy, CRO, A/B testing, UX, Emailing, Growth hacking and more.

These are my notes from the 2nd Saturday (There will be 13 in total). Writing about what we learned helps me memorize it. You can find more details about Digisemestr and why I write about it in my previous post – Digisemestr #1 (2019-02-23). One last thing, if you notice any mistakes, please get in touch with me (comment here, send me an email, message me on LinkedIn, etc) so I can fix ‘em. Don’t let me spread nonsense! Thanks!

Continue reading “Digisemestr #2 (2019-03-02) – SEO & Link Building”

Digisemestr #1 (2019-02-23) – Introduction

What is Digisemestr? And why am I writing about it? I’ve been feeling school sick lately. It’s just like homesick, but instead of missing your home you miss your school.

You say: Preposterous!

But is it, really?

See the Dictionary.

https://www.urbandictionary.com/define.php?term=School%20Sick

Almost exactly a year ago, I had my diploma defense and the final exam. Three hundred and sixty-five days without school. Imagine that! The horror!

This schoolsickness drove me to complete several online courses, such as:

  • 8 courses of Become an Agile Project Management Learning Path on Linkedin
  • Learning JIRA Software (LinkedIn)
  • JIRA Software: Basic Administration (LinkedIn)
  • ASD.1x: Agile Software Development (edX)

I was reading books about brain and exercise, networking, negotiation, game feel, design… you name it.

I’ve been watching movies in German dabbing to help me memorize German words and phrases. I’ve even played Witcher 3 for 100 hours with German audio and English subs.

But it wasn’t enough to satisfy my hunger.

I wanted more. More school. More learning.

But how? And as you might guess, Digisemestr is the cure. Digisemestr is the answer.

So, what exactly is this Digisemestr?

Continue reading “Digisemestr #1 (2019-02-23) – Introduction”