Zoltan‘s website UX Myths collects the most frequent user experience misconceptions and explains why they don’t hold true.
Key lessons
Myth #33: Mobile users are distracted
When thinking of mobile users, many have a stereotypical image of people on the go, people with the attention span of a goat
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But we are just as much distracted when sitting in front of our computers, watching TV or driving a car.
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Google’s multi-screen study found that 60% of smartphone usage takes place at home.
Myth #23: Choices should always be limited to 7+/-2
Miller’s original theory argues that people can keep no more than 7 (plus or minus 2) items in their short-term memory. On a webpage, however, the information is visually present, people don’t have to memorize anything and therefore can easily manage broader choices.